our
story

The m i c h e l b o u t i n s t u d i o is a dynamic and innovative executive consulting service with a proven record of delivering profit from start-up, established and revitalised brands by focusing on high levels of customer service, quality and trend leadership through the astute use of traditional & new digital brand development methodologies.

Combining over 20years of a unique and successful blend of merchandising, operations, marketing and leadership offering a complete end-to-end or specialised works for businesses in Australia & New Zealand, across China and the APAC region

We have extensive experience in managing multi-store networks for local and international brands, finding profitable solutions to people, product, merchandising and property.

Detailed knowledge of offshore manufacturing and trends and proven record at gaining efficiencies driving OTB by managing buyers as well as design teams in quality, craftsmanship, promotions and commercial pricing.

Collaborative & unapologetically transparent, continually focused on building synergy across business lines and with external suppliers and stakeholders that drive cohesive, comprehensive business approaches and enhanced profitability.

We are builders and motivators of teams, helping you lead and thrive in fast paced environments.

Our service
Our expertise

Merchandising & Buying

Strategic & Planning

Wholesale & Distribution

Team Leadership & Development

Retail Multi-Store Operations

C+ Level Mentorship

Marketing & Brand Strategy

Revenue & Profit Growth

E-Commerce & CRM CX

Franchise & Licensing

Manufacturing & Design

Creative Problem Resolution